Social Commerce: What is it, and Why Your Business Needs to Care?


Social Commerce Payment

Social media never disappoints when it comes to running online marketing campaigns. The success has had a trickle-down effect on consumers as they are willing to make product purchases on social media platforms. ‘Social commerce’ is clear evidence that brands and modern-day consumers will embrace the social way of shopping online. In this post, we will learn about social commerce from inside and out and help you understand the benefits of running a social shop in 2022. Let’s get started!


What is Social Commerce?


Are you still not sure if you should set up a social media shop? Check out this section as we share some of the most astounding benefits of social commerce. Here’s why you should consider social commerce in 2022.


As the name suggests, social commerce is the concept of selling products and services online across social media platforms. In this, the buyer journey begins and ends right on a social media platform. If you use social media platforms like Instagram, Facebook, or Pinterest, you must have seen posts with distinct call-to-actions like ‘Shop Now’ or ‘Buy Now.’ Such posts give users an opportunity to make purchases within the platform. The top social commerce platforms available on the internet are Facebook Shops, Instagram Shops, Snapchat, and Pinterest.


What are the Benefits of Social Commerce?


As the name suggests, social commerce is the concept of selling products and services online across social media platforms. In this, the buyer journey begins and ends right on a social media platform. If you use social media platforms like Instagram, Facebook, or Pinterest, you must have seen posts with distinct call-to-actions like ‘Shop Now’ or ‘Buy Now.’ Such posts give users an opportunity to make purchases within the platform. The top social commerce platforms available on the internet are Facebook Shops, Instagram Shops, Snapchat, and Pinterest.


1. Leverage the shopping experience


Social media focuses on creating an engaging and interactive user experience. Businesses can leverage this aspect of social media and generate better results than a typical eCommerce website. A social shopping experience where users have access to real testimonials and can consult their social network before making purchases breathes fresh air in the current state of eCommerce.


2. Will Generate More Revenue Down the Line


Did you know that 81 percent of consumers prefer researching products on social media platforms? Also, almost 48 percent of Pinterest users prioritize shopping when engaging with the social media platform. Given that e-sales transactions will surpass $735 billion in the coming years, isn’t it an excellent idea to bring your products to your audience on social media?


3. Social Media is Where Modern-Day Customers Shop


Millennials and Gen Z love shopping online. Businesses with such target demographics are bound to make more sales through social media. Social commerce is essentially the ‘modern mall’ where almost 48 percent of U.S. online users made a purchase in 2019. Prioritizing social commerce will reap massive benefits in the coming years as more and more consumers use social media for shopping.


4. Market to a High Target Focus Group


Since you’ll focus on a niche or target audience, social media gives you an opportunity to collect feedback. Users can review and discuss your products publicly — allowing you to know whether or not they like them. Social commerce helps business owners engage potential buyers through interactive polls and surveys and optimize their product catalogue. This further helps them provide a personalized shopping experience.


5. Creates an Easy Consumer Journey


Social commerce ensures that consumers have an easy time moving from their discovery phase to checkout. This is possible because all the information about the product is there on the social media shop. Eliminating the need to make more clicks in pursuit of gaining more information helps social shops generate more revenue. Consumers have nowhere to go but the checkout page!


Final Remarks!


What is the future of social commerce? We believe that with the fact-paced innovation and recent investment in social media, businesses will find it easier to sell products through social media channels rather than eCommerce websites. As tactics like customization and personalization become staple on social media, shopping online will become another form of social behaviour. What do you think? Let us know in the comments. Also, don’t forget to check out other informative posts on the blog!